Director of Demand Generation
Our client is hiring a Director, Demand Generation to scale pipeline-generation and integrated digital marketing. This is a key leadership hire that will build the brand, grow top-line revenue, drive sales acceleration, and establish a foundation for repeatable growth. The Director will scale the function, own all programs, campaigns and tactics that contribute to marketing’s opportunity, pipeline and revenue goals, and drive the successful execution and impact of the plan across the customer lifecycle.
We’re looking for a data-informed, passionate leader who thrives on ambitious targets. This is a unique opportunity to join a company at the cutting edge of predictive AI in a role that involves growing the business with Fortune 500 and high-growth industry leaders, as well as expanding across the globe.
Reporting to our head of Marketing and working in lock-step with Sales, this role will be based in our Redwood City and San Francisco offices and will participate in the CEO’s L-team. It will lead, grow and develop demand across online and offline channels including SEO/SEM, Account Based Marketing, Social, owned and paid media, live and on-demand events, and partnerships. Over time, it will identify new channels to drive new customer growth, while instilling metrics and ROI driven accountability.
Define, execute, and optimize demand generation vision and strategy across all regions and segments, using industry best practices that are effective for B2B SaaS revenue growth
Own budget, annual strategy, and quarterly execution plans for the demand generation function
Develop, launch and amplify a cadence of world-class, integrated digital marketing campaigns
Partner with Marketing stakeholders including: Product Marketing, Corporate Communications and Content Marketing to inform powerful messaging across demand generation campaigns
Manage all inbound and outbound demand generation channels, such as email, direct mail, digital advertising, SEO, webinars, major conferences/trade shows, and ABM.
Develop a world-class personalized messaging grid/strategy to inform inbound and outbound marketing/sales assets and campaigns, to ensure effective creation and capture of demand
Own the company website to grow traffic, drive conversion rate optimization & campaign effectiveness
Initiate multivariate testing within campaigns to maximize lead capture and traffic conversion
Drive email marketing (including re-engagement of leads, lead generating email campaigns, lead-nurturing campaigns, database health and growth in addressable leads with GDPR compliance)
Work with our stack (e.g., Hubspot, Salesforce) for accurate program execution, including sourcing, attribution, nurturing, understanding lead scoring, conversions, and calculating ROI
Partner with external US, Canada, and India agencies to define compelling campaign creatives
Activate performance marketing including performance advertising to expand current channels through ongoing optimization and unlock new sources of growth
Create our client’s version of the B2B Buyer’s Journey, drive customer segmentation, map campaign objectives and collaborate on the right assets needed for the different stages of the journey
Inform content marketing, working with stakeholders to creating materials (whitepapers, research reports, story videos) to support account engagement, demand generation, and pipeline programs.
Develop strategy to expand footprint in specific new industries, e.g High Tech, Telecom, Pharma
Develop strong relationships with sales leaders and individual Account Executives to align goals
Own reporting and communication of marketing impact with VP Marketing, while building a clear understanding of demand gen goals, success metrics and impact across the organization.
Define and implement optimal lead management, nurturing campaigns and quality conversion
You’re passionate about working in a startup environment with compression of hierarchies and collapsing of boundaries in an integrated Go-to-Market team environment
You’ve demonstrated how to scale marketing programs in high-growth, B2B, delivering results
You know how to both produce and evaluate excellent, high performing marketing programs
You have excellent executive communication skills with ability to summarize, present and prioritize
You have a strong understanding of compelling marketing value propositions ranging from transactional selling to solution selling, across a span of industries and a range of buyer personas
5+ years driving revenue with demand generation campaigns for B2B startups or Fortune 500
Track record of successfully creating and implementing revenue growth strategies in SaaS environments to drive digital traffic, content conversion, and brand awareness
Ability to develop and optimize marketing and sales strategies across key channels: SEO, SEM, Social, email, both originated in-house and through agency partners
B2B and SaaS experience with understanding of enterprise pipeline demand generation
Experience with Account Based Marketing C-level buyer focused signature experiences
Experience managing Hubspot and Salesforce directly or with contractors/agencies
Ability to set the pace and align HQ and distributed teams
Grit, Drive, Humility, Hustle
Our client offers:
Dynamic, diverse, inclusive startup environment driven by transparency and velocity
Bright, open, sunny working environment and collaborative office space with amazing sofas
Convenient office locations in Redwood City, Hyderabad and Bangalore tech hubs – our Redwood City HQ is a short walk from CalTrain and 5 min away from downtown district
Competitive salaries and company equity, and a focus on developing world class talent operations
Comprehensive health insurance available (medical, dental and vision) for you and your family
401K, pre-tax commuter benefits, and support for ride sharing services
Unlimited leaves with manager approval and a 3 month paid sabbatical after 3 years of service
CEO moonshots projects with cash awards every quarter
Upskilling and learning support including via paid conferences, online courses, and certifications
Catered lunch with Eat Club, sponsored lunches, and plenty of healthy snacks and drinks
Please send resume to email@example.com to be considered.